Canelo Álvarez — Official Ambassador of 1win

Saul Alvares, known to the world as Canelo Álvarez, was born on July 18, 1990 in Guadalajara, Mexico. Since childhood, he practiced boxing under the influence of his older brothers, who were also professional boxers. He had his first professional fight at the age of 15. Álvarez is known for his aggressive style, powerful punching and outstanding tactical training. During his career he has fought the best boxers of our time, including Gennady Golovkin, Floyd Mayweather Jr., Miguel Cotto, Sergey Kovalev. Canelo is considered one of the most versatile and successful athletes of the 21st century. He has repeatedly topped “Pound for Pound” ratings and was recognized as the best boxer of the year by leading sports publications. His popularity extends far beyond Mexico thanks to his numerous victories on world arenas and active presence in the media.

Canelo began his professional career in 2005. By 2011, he had already won the first WBC world title in the WBC bantamweight division. During the following decade Álvarez became world champion in three more weight categories: middleweight, middleweight and light heavyweight. He has over 60 professional fights to his credit, including 59 wins (39 by knockout), only 2 losses and 2 draws. In 2021 Canelo became the absolute world champion in the second middleweight division (WBA, WBC, IBF, WBO), becoming the first Mexican to achieve this status. He has wins over Daniel Jacobs, Sergey Kovalev, Billy Joe Saunders, Caleb Plant. Álvarez is characterized by a high frequency of fights at the top level, unique efficiency and ability to adapt to the style of any opponent. According to Ring Magazine, he has been repeatedly recognized as Boxer of the Year.

Canelo Álvarez chose to work with 1win because of the convergence of his life and professional values: integrity, maximizing results, innovation and international reach. 1win is known for its transparent terms and conditions for users, modern data protection technologies and a wide bonus program. The platform actively invests in sports projects, supports local communities and organizes unique promotions for fans. Canelo notes the convenience of the service, a wide range of events for betting and fair payouts, which coincides with its desire to work only with reliable brands. For Álvarez, it is important to be part of a company that inspires people to win and is not afraid to take responsibility for its reputation in global sport. His involvement allows 1win to offer exclusive promotions and tournaments only available to boxing fans.

Canelo Álvarez keeps in close contact with fans around the world through his official accounts. On his social media accounts, he shares behind-the-scenes moments of his training process, fight announcements, analytics and personal life stories. His posts often gain hundreds of thousands of likes and are widely quoted in the sports media. On his pages Álvarez also informs about new partnership projects and shares motivational content for young athletes.

• Instagram: @canelo – over 16 million followers, exclusive photos and videos from fights and training;
• Wikipedia: Canelo Álvarez – full biography, list of fights and titles;
• X (Twitter): @Canelo – up-to-date commentary, event announcements and fan addresses;
• Facebook: SaulCanelo Alvarez – news on upcoming fights, interviews, videos.

Canelo Álvarez is a role model for millions of fans because of his determination, respect for his opponents and ability to win the toughest fights. His partnership with 1win is not just a marketing move, but a strategic alliance with the leader in the world of online entertainment. Thanks to Álvarez, the platform gets a new impetus for development, expands its sports lineup and launches unique promotions that are not available on other resources. 1win players can be sure: all services meet international standards, and fair play is confirmed by the name of the world champion. Canelo actively supports fans, shares advice and motivates new users of the platform to win – don’t miss the chance to become part of this community today!